We are a group of undergraduate students from the National University of Singapore (NUS) currently working on our final year project. As part of our project, we are conducting a survey to better understand consumers’ purchasing behaviour, brand perceptions, product preferences, and digital engagement habits related to travel products.

We would greatly appreciate your kind assistance in participating in our survey. Your insights as parents and consumers will be extremely valuable to our study, and all responses will be kept strictly confidential and used solely for academic research purposes.

As a token of appreciation, 30 respondents will be randomly selected to receive a $10 The Travel Store Singapore voucher, and the survey takes approximately 5 minutes to complete.

Thank you very much for your time and support. We truly appreciate the KiasuParents community’s help in supporting our learning and research

Link to Survey: https://forms.office.com/r/0xVXPpB0E6