ok i think i am asking a stupid question, but is it possible to have a fresh flavoured milk? like fresh strawberry milk? since fresh milk is just supposed to be just like that, without added sugar or milk power…

3Boys, thank you so much for the input and suggestions!



1) Did you have a target organisation to which you would be directing funds raised? Gene therapy research into a specific area such as this would run into the billions of dollars, and I am not sure we can do more than put a drop into that ocean. Unless you already have a specific idea on this I would suggest that fund raising not be your overall goal.

Ummm, I thought that the money should go to the University of Washington's ophthalmology department. Thought of maybe partnering with National Eye Centre, so they'll help me with the launch of the exhibition and the money goes to them, and then they'll 'pass' the money to the University of Washington.

2) Suggest that the overall goal be to raise awareness. The target audience should expand to include those WITH colour-blindness to educate them on opportunities and maybe set up some sort of support-group. Here is an opportunity for you to work with the HPB to see if they can lend some funding and horsepower to the project.

Oh, I guess the overall goal to raise awareness would actually make more sense, as well as targeting those with colour-blindness too. I hadn't thought of it like that.


3) Have you given thought to publicity?

I'll be designing posters to advertise the exhibition. I have no idea what to name the exhibition yet, though. No good names yet.

What would make the exhibition interactive? I thought of making one \"room\" to be coloured normally, while another exact duplica would be how the colour blind see. Also thought of games? For kids, or something but I am not sure what, exactly, yet.

I only have 4 more weeks to design this exhibition and I am a bit panicky. And I realised there's quite little info on colour blindness. I mean, sure, they have info on how colour-blindness happens and all that, but nothing much beyond that.

Oh, I also thought of putting some \"facts\" in the exhibition. i've found this: http://www.colblindor.com/2009/01/06/50-facts-about-color-blindness

i am doing this for a project and i am proposing an exhibition. this is the design brief that i came up with.




Description of project

Overall goal – raise funds for the research of gene treatment to cure colour blindness
What is the objective of the new design project?
To create awareness and better understanding of colour blindness. Colour blindness can be life-threatening, where some colours are involved (eg. Traffic light colours). Other than their pre-existing condition, people who are colour blind may suffer the psychological effects of public perception of colour blindness. I also hope to get people to sympathise with people who are colour blind.


What are you trying to communicate and why?
The sight exhibit allows the visitor to ‘look through’ the eyes of people with sight problems. This helps them to understand the difficulties people diagnosed with colour blindness go through. I am aiming to get people to experience and understand the symptoms of colour blindness, thus allowing them to detect signs of colour blindness in people, be it strangers, friends or their children.


How do you differ from your competitors?
There are no known events relating to colour blindness in Singapore. While some small efforts have been made to help the public better understand, these are usually done through brochures, which have been overly used in other areas as well. Furthermore, the experience of being colour blind is not easy to express in words. Hence, I feel that my project is more effective since it allows the visitors to experience being colour blind themselves.


Who is the target market?
Primary target audience - age 25-35 , male and female, employment - teacher, parents, people who don't have colour blindness
Secondary target audience - the age 7-12 , male and female, students, kids who don't have colour blindness

Expectations
Make the exhibition interactive.
Make the info easily understood.
Make the exhibition and info memorable.
To spark interest


what i want to know is that, what else would you want this exhibition to have? how can i make it better so that adult and kids can understand.

also, i couldn't find the brochure in hpb's website