@jetsetter
Wow, no wonder you seem to find these excellent links on formula milk! Semi-insider! :pokeeye:
I just wanted to add that you are right on about the marketing. I look at these cans and they make me go wow wow wow. Holy crap, I looked at those cans in NTUC and almost felt guilty thinking about switching away from formula milk!
The fonts used, the way the text stands out surrounded by white space, colors, highlighting etc. It's not even boring mumbo jumbo compared to our parent's time. Now the words literally slap you in the face and pull your nose.. making sure to grab your attention. Almost like the computer game boxes in my younger days.
My wife used to buy GainIQ. I mean let's face it. IQ... you'd think Intelligence Quotient right? But it's Intestinal Quality. Why the deception? To make us think the formula milk will boost our children's former IQ? Kinda disgusting actually. I don't have a grudge against formula milk. I'm just moving away from it.
jetsetter:
As a consequence of falling revenues in the infant/follow-on FM market in the West, FM manufacturers swiftly moved to Asia, particularly China, where it's likely for them get the buy-in of 望子成龙 parents with singletons
They invented 'fanciful' formulae for ages up to 5-6 and promote them aggressively to excited parents there.
Psst, I'd dealt with (not worked for) a leading FM manufacturer before, but I'm not allowed to speak more!
It’s just in the last five years that toddler milk has “become really popular,” Lauren Bandy, an analyst with Euromonitor International, tells Quartz. Now more than “one in three dollars spent on infant formula globally is going on toddler-specific products,” she said.
*Gain “IQ Growing-up milk” touts “nutritionally important ingredients” that “support brain and eye development.”
*One of the biggest buzzwords is “DHA,” or docosahexaenoic acid, a substance that occurs naturally in breast milk.
Health-care professionals say formula makers have been incredibly savvy in creating a new market after being banned from advertising their mainstay product.
So there...welcome to the world of marketing! :rahrah: